Tag: Conversion Rate Optimization

The Anatomy of a Great Landing Page

Marketers can easily build landing pages these days, especially with all the digital tools available. But creating a landing page is only half the battle; the true challenge lies in

How to Succeed Using A/B Testing

Have you ever been unable to pick an image for a Facebook ad? Or maybe you’re stuck deciding on a catchy tagline? If you plan on beginning a marketing campaign

What is a Landing Page?

As an essential component of any well-crafted marketing strategy, landing pages act as “landing pads” for prospects visiting your brand’s website. Whether you intend to generate leads, sell products, or

How to Persuade Customers on Social Media

As social media continues to become ubiquitous, it is almost impossible to stop thumbing through content on Facebook, Instagram and Twitter for personal or business interests. To persuade and convert

Driving Calls with Paid Search Ads

In 2015, approximately 65% of adults in the U.S. owned smartphones, including over 80% of people between ages 18 through 50. In 2015, Google reported that mobile search queries surpassed

How to Win New Business With Your Website

As more businesses see the value in a professionally designed website, the digital landscape will see a huge influx of redesigned websites. According to 2017 digital trends, 57.7% of small

7 Elements in a Successful PPC Ad

Many advertisers still question the effectiveness of incorporating Pay-Per-Click (PPC) into their marketing strategy. While PPC advertising can be costly compared to other advertising media, statistics show businesses earn approximately

How to Create a LinkedIn Ad

LinkedIn is an invaluable tool to connect with like-minded individuals in your industry. In addition to being a powerful networking tool, LinkedIn is ideal for B2B advertising because it offers

Refine Keywords to Save Ad Dollars

As advertisers increase spending on search ads and social formats, experts expect investment in digital media to exceed traditional formats in the very near future. Fueled in part by the

How User Intent Shapes Web Marketing Strategy

For a moment let’s say you own a company that sells surfboards. Your goal is to drive as many visitors to your website as possible, but you want to make