Tag: Click-Thru-Rates (CTR)

How to Select Images for Facebook Ads

Choosing an appropriate photo for your Facebook ad can have a greater impact than you believe. After all, the accompanying photo on your Facebook ad is what draws people in.

What Marketers Must Know About LinkedIn Ads

As one of the top networks for business-to-business marketing, LinkedIn offers brands powerful advertising functions to reach audiences in a niche industry. While many marketers invest in Facebook and Twitter

How to Use Facebook for Healthcare Advertising

According to Content Marketing Institution, healthcare marketers use social media less often than other marketers. But in the digital age, healthcare providers cannot afford to neglect a presence on social

Why Pinterest Keyword Descriptions are Important for SEO

With more than 150 million monthly active users, Pinterest remains a key social platform for businesses to increase traffic to their website. Creating valuable pins lets businesses obtain loyal followers,

Driving Calls with Paid Search Ads

In 2015, approximately 65% of adults in the U.S. owned smartphones, including over 80% of people between ages 18 through 50. In 2015, Google reported that mobile search queries surpassed

How Businesses Can Increase Facebook Engagement

Many businesses underestimate the marketing power that Facebook can provide. According to Brandwatch, Facebook is currently the most popular social media platform with roughly 1.71 billion monthly active users; therefore,

Easy Ways to Optimize Your Website’s Content

The digital age has made humans impatient and it is no wonder why. The Internet allows us to obtain answers to our questions within a blink of an eye. Since

How to Create SEO Friendly URLs

When it comes to planning your SEO strategy, URLs are a key component. Search engines pick up on the relevance signals contained in a URL and use it as a

What is Retargeting?

Most who sell a product or service believe – or want to believe – that buyers follow a straight and direct path when making a purchase. The prospective buyer visits

Google Adwords Best Practices

Capturing those clicks requires a lot of tweaking, but there are a few simple steps that you can use when you are first creating your Google AdWords campaign that will