When hiring an SEO company for any long-term SEO services, it’s important to know what is involved and what to expect. Our previous post, “Five Questions to Ask Your SEO Agency Before You Hire Them” gave you an introduction to important questions to ask during the “shopping” process. We’ve added five more important questions to keep in mind when looking to hire an SEO company.
Are you using link building and what mythology?
The answer should, without hesitation, be yes. Link building is a large portion of SEO and should be coming from different sources and platforms: Quality content, quality articles, blogs, public relations, authorized directories and authorizes sites. No link farms should be involved.
Are you using hidden text, links or anything that the user cannot see for SEO?
This is something all business website owners should be aware of. Cloaking is a known technique where content changes when spiders visit the website. This is a big no-no for any website and should not be part of the SEO services your agency is providing. Aside from cloaking, there should be no hidden text or links built into your website.
Do you perform analysis on competitors and keywords?
This answer should be yes. A good evaluation of your business involves research and analysis of competitors as well as important target keywords.
How do you measure and monitor my website traffic?
The most common analytics tool is Google Analytics. Google analytics should be embedded into your website, throughout the WebPages and monitored constantly by your SEO and web design companies. Other ranking tools are commonly used as well, giving analysis of search engine ranking and keyword use.
Can you provide case studies?
Any experienced SEO company should be able to provide case studies as well as an elaborate explanation of the SEO services provided.
Choosing an SEO company can be difficult, which is why you need to consider these questions during the shopping process. If you’re site is ready for a re-design or you’re just deciding to build a website, a great cost-effective and beneficial way to choose your SEO company is to find an all-in-one web design SEO firm.