With the amount of web traffic generated daily, businesses need exposure to compete in the changing digital landscape. To do so, businesses should consider integrating search engine optimization (SEO) methods when designing their website. Did you know 93% of online experiences begin with a simple search query? This comes as no surprise because many web surfers use search engines for quick answers to their questions. Whether Google, Bing, or Yahoo, your website must include SEO elements to keep top rank in searches and maintain a steady traffic flow.
The social media experts at Premiere Creative offer the following tactics to help businesses understand the basics of website optimization to ultimately attract consumers, improve sales, and increase ROI.
Post High-Quality Visual Content
In order to attract and retain consumers, your website needs stunning visual content. The images on the home page, sidebars and galleries need to be hi-resolution and sized to fit different devices such as tablets, desktops and mobile devices. Failing to do so will annoy potential customers by forcing them to pinch and zoom in an attempt to navigate your website. When uploading a GIF, image, audio, or video content, embed keywords in the file name, alt- text, and description to reach more users.
How to Keyword in HTML & Title Tags
Website developers use Hypertext Markup Language (HTML) when building pages for websites. These labeled pieces of content consist of a heading, paragraph, and table. This helpful coding language allows you to arrange graphics, add links to pages within your site as well as social media accounts.
Search engines use title tags to link text for each search result they display. Social media networks use title tags to describe the pages shared. Using targeted keywords or long-tailed keywords the beginning of the H1 title tag helps search engines read your page easily, thereby allowing you to gain ranking. But, you should avoid repeating the same keyword more than once in the title tag; doing so can actually have a detrimental effect by decreasing your ranking.
Small business owners know the importance of having a presence on social media platforms such as Facebook, Twitter, and Google My Business. These platforms allow brands to reach their customers by sharing engaging content with potential and current customers. Tools like Hootsuite or Sprout Social allow businesses to schedule posts on multiple platforms to ensure maximum delivery during peak hours when their customers are online. Businesses should most definitely include their social media widgets within the footer of their website. Doing so will help ensure any traffic from one platform links to their homepage where users can see all social media handles the company uses. Businesses can easily add their handles using tools like ShareThis and AddThis.
We’ve all heard the phrase “Content is King.” If you want your website to appear in Google’s SERPs, then you need to constantly create high-quality content in the form of blogs, white papers, eBooks or infographics. Google gives priority to clear and concise blog articles that provide answers to questions in search queries. When writing your blog article, be sure to focus on an appropriate length. While Google has no set standard, most blogs should have between 700-1,000 words. Anything less than 700 words may not answer a visitor’s question while blogs over 1,000 words may bore visitors.
As you craft your blogs, don’t forget to include relevant keywords. As a rule of thumb, keywords should make up 1-2% of the text. Thus, you should include 5-10 keywords within a 700-word blog. To discover relevant keywords to your industry and article, businesses should only use credible sources such as Google Keyword Planner, Google Analytics, BuzzSumo, and SEMrush.
Unleash the Full Power of SEO
The start to finding your business amidst industry power players, similar companies and a plethora of hashtags, links, blogs and other places to get lost, begins with customers being able to quickly and easily find YOUR business a search. A website that ranks high in a search brings in more business. Do you want your business’s ranking on search engines? Contact the digital marketing experts at Premiere Creative to drive your business to the top and feel free to give us a call at (973) 346-8100.