With over 150 million users, today Snapchat is a viable medium for businesses to engage with potential customers on social media. But many marketers hesitate; unaware on how to take
According to Content Marketing Institution, healthcare marketers use social media less often than other marketers. But in the digital age, healthcare providers cannot afford to neglect a presence on social
In the digital landscape, new visual content continues to expand. In 2017, weighty words and endless content can deter people from reading your website or blogs. Reports show that 74%
As social media continues to become ubiquitous, it is almost impossible to stop thumbing through content on Facebook, Instagram and Twitter for personal or business interests. To persuade and convert
Facebook stands as one the most powerful digital advertising platforms for propelling businesses across the social media landscape. According to HootSuite, “On Facebook, mobile ads have 9.1x higher click-through rate;
With more than 150 million monthly active users, Pinterest remains a key social platform for businesses to increase traffic to their website. Creating valuable pins lets businesses obtain loyal followers,
As mobile technology continues to improve, widespread video consumption is easily available. While video demand grows, more brands join the bandwagon by implementing video into their content strategy. In 2016,
In regards to engagement and active users, Google+ pales in comparison to social media giants such as Facebook and Twitter. Recently, Google streamlined Google+ to focus more on collections and
LinkedIn is an invaluable tool to connect with like-minded individuals in your industry. In addition to being a powerful networking tool, LinkedIn is ideal for B2B advertising because it offers
Have you considered jumping on the social bandwagon and using Instagram to better promote your business? If you’re still on the fence, did you know that analysts believe Instagram’s global