Category: Paid Advertising

How Small Businesses Can Keep Up with Big Brands in AdWords

For plenty of small businesses, Google AdWords has been a wonderful way to bring in customers at the perfect moment: When the customer is trying to find a place to

The Difference Between SEO and PPC

Although it may seem obvious to some, SEO and PPC can be confusing. If your business is looking to increase its internet presence, these are two great ways to do

The Benefits of PPC Advertising

Pay per click (PPC) is an aspect of internet advertising that is used to direct traffic to your website. Your advertisement, in text format, is displayed on the top of or

Copywriting for PPC Ads

Internet advertising and PPC ads require you to be quick to the punch. With that said, you have limited space to capture your audience’s attention so be sure to get

Pay-Per-Click Best Practices

Pay Per Click (PPC) is a common form of web advertising that allows advertisers to bid on keywords. As opposed to paying a flat fee, with PPC, you only pay

Budgeting a PPC Campaign

As you can probably assume by now, advertisers only pay for online advertising in pay per click (PPC) form when users click on the ad. PPC advertising can help your