Category: Digital Marketing

How to Make Your Content Stand Out

Content marketing is no longer an option: If you want to have an online presence, you must create new content. Reports show that 88% of B2B businesses use content marketing

4 Factors Influencing Your Website’s Bounce Rate

Increasing traffic to a website is a common goal among digital marketers; detailed strategies and tactics are created with the intention of attracting new visitors. After all, more web traffic

Marketing to Millennials

An emerging trend in Digital Marketing involves appealing to a younger demographic. Marketing to millennials is not only a trend, but also a necessity for your business to thrive. Due

How to Best Post Content to Grow Your LinkedIn

LinkedIn is a social platform that has existed 10 years, with over 3 million companies having an account. You most likely also have a company account, but how does a

SEO has changed drastically in the last decade. Google introduced new algorithms that devastated SEO professionals, which caused many to relearn the basic fundamental of SEO. Businesses that utilized black

Should Small Businesses Use Snapchat?

In the digital age, brands of all sizes and from various industries have integrated social media into their marketing strategies. Due to the proven value of attracting new and younger

The ABCs of Marketing

Marketing has evolved quite a bit over the last few years. New terms, trends, and concepts have emerged, which has fundamentally changed the marketing landscape in 2016. The good news

4 More SEO Myths You Need to Forget

Since every business owner dreams of ranking on Google, SEO is one of the cornerstones of digital marketing. But even if you create pages and pages of text, your campaign

How Businesses Can Use Pokémon Go to Catch Customers

It seems as though everywhere you go, people of all ages have their eyes glued to their phone and are traversing the streets adamantly searching for something- this is the

Using YouTube for SEO

While many view YouTube as just a network of cat videos, it actually contains many similar functions of a search engine like Google or Bing. If you perform a quick