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Category: Digital Marketing

What are the Important KPIs in Instagram Influencer Campaigns?

Influencer marketing is still maturing as a channel. With each passing year, brands are getting smarter ditching traditional marketing methods for modern inbound methods. Data analytics is the key to
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Using Influencer Marketing During the Holiday Season

Can brands see spikes in sales from influencer partnerships? Absolutely because HubSpot reported 71% of consumers were more likely to purchase a product that they saw on a social media
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How to Use Influencer Marketing for Direct Response

Influencer marketing is an attractive solution for advertisers looking to expand marketing initiatives. Despite its status as a relatively new marketing channel Influencer marketing can really turn a business around.
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Black Friday

How Influencer Marketing Can Impact Black Friday Sales

With the holidays fast approaching, brands and companies are starting to figure out how to market their products for Black Friday. Traditional marketing methods relied on print materials, referrals, direct
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LinkedIn Ads

Can You Use Influencer Marketing on LinkedIn?

This may come as a shock to some who are new to the game, but LinkedIn’s business-oriented niche allows for influencer marketing opportunities. According to an analysis conducted by Oktopost,
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TikTok Marketing

TikTok Marketing: Is it Right to Promote Your Business?

Ready to jump on the TikTok marketing bandwagon? There’s no secret that advertising inserted itself into our everyday lives. From scrolling through “outfit of the day” posts on Instagram to
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Google Ads

Using Google Ads for Online Success

When my mom was a kid, she boasted an impressive collection of the Encyclopedia Britannica since it was the world’s go-to hub for answers at the time. Today, Google fills
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How to Calculate ROI for Social Media

Over the past decade, social media positioned itself as a legitimate marketing channel for businesses irrespective of size. With this new advancement comes a swath of tools, analytical software, and
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Google Alerts

Using Google Alerts in an SEO Strategy

Listening to your audience should always be the first step in your strategy to grow your brand presence. Doing so allows brands to build deeper relationships with clients, quickly react
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Google My Business

How to Create & Verify a Google My Business Listing

Launched in 2014 as Google Places, Google My Business is a free-to-use marketing service that allows you to manage how your business appears on Google Search and Google Maps. Consistent
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