Utilizing rich and engaging material, Amazon A+ Content allows customers a glance into your brand vision in a unique way. The exclusive blend of written and visual content capabilities intrigues shoppers and can lead to increased sales by 3-10%. However, the myriad of A+ Content can be overwhelming, especially when looking at the best ways to integrate the service with preexisting Amazon functionalities. This guide will delve into the different types of content being offered by A+ Content, explore three tips and tricks to getting the most out of the service, and examine advanced strategies for enhancing A+ Content.
Weaving Your Brand Narrative
From product comparison charts to image carousels and everything in between, the design elements work together to tell the story of your brand. Each design element seamlessly integrates itself into the product page, pulling consumers in with each scroll.
Brand story allows sellers to cohesively weave the threads of their brand image throughout all their product pages. Upload logos, images, and links to your Amazon store through this feature, and these items will be spread across all indicated ASINs.
Amazon A+ Content offers two plans: basic and premium. Any registered brand owner has free access to the basic plan, which includes enhanced product imagery and brand story functionalities. The premium plan places a heavier emphasis on interactive features, such as the Q&A module that displays commonly asked questions and professionally crafted answers. Other interactive features include video modules, hotspot modules, image carousels, and enhanced comparative tables. Since its launch in August 2022, Amazon has allowed premium content to be free for a promotional period, which is still ongoing. To be eligible for premium content, the store must have gained Amazon approval for at least fifteen project submissions in the last year.
Optimizing Your A+ Content Strategy
Having difficulty deciding between two design options? Let Amazon’s data-driven methods make the choice for you by utilizing the A/B testing tool: an instrument that compares two versions of the A+ Content. At the end of the experiment, you can determine the efficacy of each product layout by examining sold units and conversion rates.
Encourage brand loyalty amongst your consumers by cross-selling related products with the grid layout module. Likewise, the comparison table allows sellers to add five products and customized comparison points. This feature is useful for upselling larger products by placing the product the consumer is viewing next to a better and more expensive version of the same product.
Just like every other sales endeavor, one of the best ways to optimize your content is by studying your competitors. Learn from their successes and failures with A+ Content by going to each of their product pages to see how they utilize the content capabilities. Compare your product and its price with theirs to determine if your brand truly offers the best value. Gain a leg up in the search ranking by examining the competition’s keyword usage and using relevant keywords in your own product page.
Mastering Advanced A+ Content Tactics
While visual content contains the most exciting features of Amazon A+ Content offerings, enhanced written elements can make all the difference in shopper engagement. Text overlays are crucial to a captivating product description because they tell the story of your product without having shoppers read through a blocky paragraph or two. The image and highlights feature combines one or more images with adjoining blurbs of the product description. These capabilities are akin to reading a picture book over a chapter book.
Skillfully crafted text also means potential for SEO optimization. Researching relevant keywords to implement into your text is an easy process that can dramatically boost your product ranking. The first step is to search for the product name in the Amazon search bar and take note of all the suggested search results. Once these keywords have been identified, write some of the keywords into your text.
A+ Content’s text features act as the voice of your product, providing a seamless blend of storytelling and concise information that not only engages shoppers but also contributes to a higher search ranking through strategic SEO integration.
Nobody trusts sellers who never respond to customer questions and reviews or update their offerings. Failing to pay attention to market trends or interact with customers hurts brand image and causes opportunities for sales to slip away. Any Amazon seller can easily update their A+ content to keep their product and brand image fresh in Seller Central. Regularly take advantage of promotional events such as holiday sales by adding coupons or other financial incentives. Gain customer trust by responding to negative reviews in the Brand Dashboard and make sure to offer apologies and solutions to the problem.
Mobile commerce, or m-commerce, continues to gain popularity with younger generations of shoppers. Positive user experience on desktop may not translate to mobile devices and can appear clunky and overwhelming. With 24% of shoppers choosing m-commerce to desktop, failing to configure A+ Content to mobile devices can lead to a major blow in sales. Here are some aspects to keep in mind when designing your A+ Content for mobile devices:
- Copywriting: On mobile devices, even just a few sentences of copy feel overwhelming on a much smaller screen. Writing succinct copy and utilizing bullet points motivates the user to keep scrolling through the product page versus closing the Amazon app altogether.
- Image Selection: Like a microscope, viewing the product in greater detail with zooming capabilities remains a major draw for mobile shoppers. To ensure that your product still looks best after being zoomed in, choose images with high resolution.
- Product Title: Only the first 80 characters of a product title appear in Amazon’s search bar on mobile. When coming up with a product title, make sure to keep your title words extremely relevant so your product can have a higher search ranking.
Elevating Your Amazon Presence with A+ Content
In the ever-evolving landscape of e-commerce, Amazon A+ Content emerges as a powerful tool for brand storytelling and consumer engagement. By understanding the basics of design elements, choosing the right plan, and implementing strategic content optimization, sellers can harness the full potential of A+ Content. When successfully implemented, A+ Content leads to an improved brand image and higher sales and conversion rates.
Looking for advanced expertise in the Amazon eCommerce arena? Premiere Creative’s team of experienced professionals can help you take your A+ Content to the next level and turn your place in the shopping cart into a sale. Call (973) 346-8100 and let us handle the heavy lifting while you watch your products reach the top of the search rankings.
