A new decade means a boatload of new trends shaping the digital marketing landscape. Some trends stem from existing technology and techniques while new updates allow emerging trends to gain momentum. So why should you follow the heard with these web design trends? Consider this: did you know that there are over 1 billion websites on the World Wide Web? This rising number keeps causing major competition among businesses in similar markets, and customers only want to work with reputable companies. In other words, a beautifully designed website can place your business at a competitive advantage.
If your company plans on launching a redesigned website this year, you may want to consider these top web design trends for 2020.
Website Design Trend 1: Responsive Design
Nowadays, who doesn’t reach into their pocket, take out their phone, and search for anything they need information on? It wouldn’t exactly be the smartest decision to ignore the implementation of a mobile-friendly site. An estimated 63.4% of all mobile users access the Internet from smart devices. This is exactly why the mobile version of sites is so important. Furthermore, the implementation of SEO friendly mobile web design can help a firm to better utilize social media.
A strong social media presence will lead to website traffic, enhancing your website’s performance. This has become such a trend that most businesses are choosing web design companies that provide mobile-first solutions.
Website Design Trend 2: AI, Deep Learning & Machine Learning
What is it? Well, in summary, machine learning is a sub-field of artificial intelligence and is the study of algorithms and statistics used to make predictions. Web designers can use machine learning when tackling website design. In fact, here are some popular AI applications:
- Wix ADI: Wix artificial design intelligence gathers information from social media about similar content which helps to make a dream website.
- Adobe Sensei: This application creates a customized workflow, identifies related images, and speeds up web design through a ‘repeat’ function. It helps to see how customers behave and can anticipate what they will want next.
- TheGrid: This is a website builder that skips the web development process and builds the website at a minimal cost.
Website Design Trend 3: A Return to Minimalism
Simplicity is the key to a successful website in 2020. In summary, this trend invokes the colloquial phrase “sometimes less is more.” The fewer elements the website has, the more visually appealing it is for customers. Also a term in the art world, minimalism for a website has the same meaning – the right amount of white space, a contrast in colors, shapes, and sizes, and the right choice in simple typography. Having a minimalistic website design makes the experience easy to navigate and enjoyable without sensory overload from too many page elements.
Website Design Trend 4: Get Talkative With Chatbots
Chatbots are an interface that can respond to users’ queries either by text or by voice. Integrating chatbots into your customer service department is one of the best money-saving ways to use this technology. With this function, they can answer questions normally provided by a human account rep. This means businesses will have one less person to hire, and you can then distribute the saved funds to other projects.
Website Design Trend 5: Bold & Dramatic Typography
Hop on the bandwagon and let typography be your website’s star player. If you want to have a popular website in 2020, you’ll need to get creative and experiment with different fonts, colors, and sizes. For instance, you may want to consider making your font bold enough to replace excessive imagery.
This profound designing technique is the ideal solution for websites looking to improve mobile website speed. Images tend to slow down a mobile site and its performance, but typography does not hold the same negative effect. Moreover, the ample space created from eliminated images helps company logos or calls-to-action buttons better stand out among the clutter.
Heavy fonts put more visual weight to the message and direct the reader to where they should look first. From an aesthetic point of view, bold fonts also give designs a modern and contemporary feel. At the same time, it’s important to avoid overusing this element because bold typography can be a little overwhelming when there’s a lot of copy to read through. Finally, don’t forget about the contrast — a heavy font will have more impact when contrasted against a neutral background.
The State Of Website Design in 2020
These website design trends are reshaping the way we conduct business – transforming the market into a mobile-friendly, innovative, and fast way for a customer to get quick answers to important questions. The main goal of any company when launching a website is to increase reach and ultimately expand their customer base. The very best way to outperform competitors in the growing website market is to create an interactive, informative, and visually appealing site that keeps customers engaged – and this isn’t easy. When hiring a web developer, ensuring they are up to date in current website trends is vital in a website’s success.
Implementing these helpful website design trends will give a business a larger competitive advantage this year. It’s time to make 2020 your most successful year yet by partnering with the web design experts at Premiere Creative. Dial (973) 346-8100 to connect with our team today.
