One of the most common pitfalls that businesses face involves customer acquisition. New customers are the lifeline of any business, but customer acquisition can cost nearly 5 times more than [...]

Securing and retaining customers is the name of the marketing game, but success demands strategy, creativity, and incessant effort. At its core, Klaviyo is a segmentation tool for distributing [...]

Email fatigue is real. Who really enjoys having an inbox full of marketing emails for products, promotions, and announcements that would never interest you? When developing an email marketing [...]