A lot of factors go into search engine optimization, including the design of your website. Check out the following checklist to see if your website needs a few touch-ups to get the most SEO benefits. Are you making sure that you’re…
1) Using the best SEO keywords on your web pages?
2) Using keyword-rich title tags?
3) Minimizing your reliance on Flash?
4) Optimizing your homepage for web marketing purposes?
Let’s talk about the first checkpoint. All SEO companies will tell you that keyword research is a crucial preliminary step towards improving your search engine ranking. However, a lot of times people that are new to internet marketing get distracted by the immediate data offered by keyword analysis tools.
For example, say you just opened your own boutique store and are interested in working content marketing into your business plan. If you care about improving your SEO, then using a keyword analysis tool is definitely a step in the right direction. However, the tool itself is only half of the equation. You, or the SEO company that you hire, make up the other half. Tools such as Google Adwords Keyword Tool can provide you with lots of useful information about your competition as well as how many global/local searches are made for those keywords. But it is up to you (or your SEO) to figure out what keywords to type in and analyze. If you type in “jewelry boutique shop,” you’ll find interesting data about the competition for that keyword, but it won’t be very helpful to you because 1) the competition for that keyword is very high, making it unlikely that you’ll be able to rank on the first page in a semi-timely manner, and 2) you’re better off targeting other keywords that are more likely to lead to conversion. After all, someone searching for “gold custom bracelet milburne, NJ” is probably more likely to convert and make a purchase than someone who looks up “jewelry boutique shop.” The point of SEO is not to attract more traffic to your site for traffic’s sake. The point is to drive in the right type of traffic that will lead to conversion and more revenue for your business.
To learn more about ways you can tweak your web design to help improve your internet marketing, be sure to check out our next blog post.