Quality imagery is the key to success on Amazon because harnessing a diverse assortment of photos will help grab customers’ attention and increase the probability of add-to-cart conversions. The images that you should use depend on the product you are selling. For example, if you sell a water bottle, you show the features of the bottle (cap, straw, and included accessories) through infographics and additional product images.
If you sell a cleaning product, it would be helpful to have comparison images or before-and-after photos as well as lifestyle images of the product in action. Here are the different types of images you should consider for your Amazon listing.
Amazon “Main” or Hero Image
This is your primary product photo. As the first photo on your product listing, the main image should be clear, informative, and attractive. If the customer feels unsure about the product you are offering, they will probably jump back to a different Amazon listing. Therefore, the primary product photo must only show the product in a white background and close-up (product is 85% of the photo). To best represent your product, it is important to upload a professional photograph of your actual product.
Additional Amazon Product Images
While redundant, showcasing different angles, close-ups to show texture, product packaging, and included accessories gives the customer a clearer picture of the product’s appearance. For example, if selling a backpack, it is helpful to show the texture of the material, the inside pockets, and the straps. This leaves no ambiguity.
Infographics
Infographics contain vital information about the product and reinforce the text of the product listing in an appealing visual. The customer is more likely to quickly view the infographic than read the text. Thus, you’ll want to include any highlights that communicate your best-selling points.
Lifestyle Images
Lifestyle images offer the customer a visual of how the product fits into their life. For example, in a listing for a dog toy, show a picture of a person throwing the toy to their dog in a park.
Guarantee Images
Providing an image that guarantees satisfaction or a product warranty is an easy way to increase consumer confidence with your product. This could be a photo of your product with a badge that reads “2-year warranty.” By showing you are willing to replace the product if it does not meet the consumer’s expectations, it proves that you have high-quality standards.
Demonstration/Instructional Photo
Demonstration photos show how to use the product. This is especially helpful for products that need assembly, or whose purpose is not clear – such as electronic accessories, exercise equipment, furniture, and a plethora of other gadgets and products.
Before-and-After Photos
Before-and-after photos convince the buyer how well your product works. For example, a before-and-after image of a self-tanner gives the customer an idea of how the product performs.
Amazon Videos on Seller Central
Amazon allows videos on the product image listings. Using a video as a demonstration or instructional video provides clarity in how to use your product. A lifestyle video, such as using a gardening tool, allows the consumer to reflect on how the tool would be used in their garden. Although there are no length requirements, it is best to keep it under one minute to ensure the consumer stays engaged. When used properly, videos can take your product listing to the next level.
Utilize Each Photo Allotment on your Amazon PDP
Amazon allows for nine product images and shows seven photos directly on the product listing (with the remaining two images appearing in expanded view). While Amazon only requires one mandatory image, you will see greater success by uploading rich imagery.
Thus, you’ll a diverse set of images to deliver a better visual representation. For example, instead of using only product photos, try including a mix of infographics, guarantees, lifestyle images, videos, and demonstrations in addition to product photos. This makes your listing more visually appealing, informative, and trustworthy.
Test and Readjust
Sometimes it is difficult to know what images will perform better than others. The only way to find out is to make some small adjustments; so let the photos go live before assessing their performance. There are software programs such as Splitly, Cashcowpro, and Listing Dojo that help you rotate and switch up your photos and collect data on performance.
You can also test manually by looking at “detail sales” and “traffic reports” on your Amazon seller account. Looking at this data helps you make informed decisions about which images to include.
Understanding the Importance of Amazon PDP Images
Amazon images are not as important for SEO as the text, titles, and descriptions, but images lead consumers to ultimately buy products. Therefore, the images must be informative, attention grabbing, professional, and authentic. By following these best practices, you will provide a better customer experience and boost sales on your Amazon listings.
At Premiere Creative, we employ a roster of qualified Amazon Marketing specialists. Our trusted team knows how to showcase your brand with imagery that increases conversions. Give us a call at (973) 346-8100 to discuss our Amazon PDP services today.