Google overwhelmingly dominates the search engine market, maintaining over 92% of the market share as of June 2021. Let’s put that into perspective — an estimated 227 million Google searches [...]

In 2021, Amazon’s Marketplace saw upwards of 3,718 new sellers every day. This rapid growth makes for an increasingly competitive marketplace where 1P and 3P sellers must stay proactive in their [...]

Quality imagery is the key to success on Amazon because harnessing a diverse assortment of photos will help grab customers’ attention and increase the probability of add-to-cart conversions. The [...]

In 2021, Amazon reported over 1.9 million sellers on its eCommerce platform, which industry experts expect should continue to increase exponentially. For brands looking to jump on the Amazon [...]

Optimizing a Google Ad for peak performance can feel like shooting at a moving target – just when you lock in the perfect strategy, Google will overhaul the criteria for acceptable ads. Moreover, [...]