Category: Paid Advertising

Amazon Vendor vs. Amazon Seller Central

Amidst the COVID-19 pandemic, digital marketing and the Internet became more prevalent in helping brands promote new product lines, and earn higher eCommerce sales. Each day, entrepreneurs look for new

Audience Targeting for Amazon Advertising

Amazon provides the perfect opportunity to sell to millions online, extending reach far beyond a brick-and-mortar storefront. Due to the sheer volume of web traffic that Amazon receives each month,

Google Ad Campaigns: Which One Will You Choose?

Used nearly 3.5 billion times each day, Google offers valuable opportunities to position your brand in front of prospective customers. Available on both mobile and desktop, using Google ads in

Defensive Ads: How to Protect Your Brand on Amazon

Defensive ads are a vital component to selling on Amazon, yet many eCommerce brands do not leverage this strategy. Failing to consider defensive practices can have disastrous results. Don’t believe

Amazon Advertising: Your Essential Glossary Acronyms & Terminology

Why are so many brands obsessed with Amazon? Simple – it’s the largest customer-based eCommerce platform ever created. Amazon generated $386 billion revenue in 2020, making it the third largest

Quality Scores: Improve Your Google Ad Performance

If you hope to transform into a PPC guru, then you’ll need to develop a solid understanding of your Quality Score since this number can influence the success you see

How to Avoid Common Google Ad Mistakes

Optimizing a Google Ad for peak performance can feel like shooting at a moving target – just when you lock in the perfect strategy, Google will overhaul the criteria for

The Sellers & Vendors Guide to Amazon Prime Day 2021

The news is finally in! Amazon officially announced that their annual Prime Day will take place on June 21st & 22nd of 2021. During the Amazon Prime Day event, Prime

Your Guide to Pinterest Advertising

Pinterest advertising can help eCommerce brands make a bolder statement on the web. In an ever-growing digital world, utilizing social media marketing is n critical component of a brand’s online

Your Guide to Google AdSense

You don’t have to be a publisher to leverage your website or blog to run paid advertisements on your website. AdSense. Millions of businesses, just like yours, keep generating healthy