Category: Digital Marketing

Defensive Ads: How to Protect Your Brand on Amazon

Defensive ads are a vital component to selling on Amazon, yet many eCommerce brands do not leverage this strategy. Failing to consider defensive practices can have disastrous results. Don’t believe

Amazon Advertising: Your Essential Glossary Acronyms & Terminology

Why are so many brands obsessed with Amazon? Simple – it’s the largest customer-based eCommerce platform ever created. Amazon generated $386 billion revenue in 2020, making it the third largest

Orphan Pages: Exploring Negative SEO

You’ve probably overheard the term “orphan pages,” among other digital marketing jargon. Mastering the inner workings of website optimization remains paramount for any small to mid-sized business hoping to increase

Quality Scores: Improve Your Google Ad Performance

If you hope to transform into a PPC guru, then you’ll need to develop a solid understanding of your Quality Score since this number can influence the success you see

SEO Terms Marketers Should Know

Search engine optimization (SEO) is the process of improving your website to increase its visibility when people do an online search for products or services related to your business. SEO

What are Snapchat Public Profiles?

With three billion “snaps” generated every single day, Snapchat has grown exponentially in only ten short years of life. Snapchat users of all ages love the app so much because

Amazon Posts: What Marketers Need to Know

Amazon Posts – originally launched in 2019 – seeks to create a better experience for customers shopping on the eCommerce giant. This free-to-use feature allows merchants to display their products

What is the Amazon A9 Algorithm?

With more than 353 million different product listings, coupled with more than 1 million small and medium-sized 1P and 3P resellers and vendors, Amazon is a remarkable e-commerce platform on

The Best Klaviyo Practices to Gain & Retain Customers

Securing and retaining customers is the name of the marketing game, but success demands strategy, creativity, and incessant effort. At its core, Klaviyo is a segmentation tool for distributing emails

Essential Images You Need on Your Amazon Product Listing

Quality imagery is the key to success on Amazon because harnessing a diverse assortment of photos will help grab customers’ attention and increase the probability of add-to-cart conversions. The images