Sandoz, a division of Novartis, is the world’s second largest leader in OTC pharmaceuticals and needed to launch its latest product, Swim-Ear.
Campaign Goals
Development of a strategic launch for Swim-Ear was the focus of this project, with the goal of building a long-term program to increase sales of the product at Walmart and Walgreens.
Product rebranding was implemented in conjunction with a national SEO and pay per click (PPC) advertising campaign.
Pay-Per-Click (PPC) advertising
Search Engine Optimization (SEO)
Social Media
Website design
Campaign results
Premiere developed and launched a product website and campaign in under 30 days, exceeding the expectation of senior executives for a shortened launch. Sales jumped in the first month and throughout the remaining months by 23%
ACOS since launch with a 7-figure ad spend
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Virtual Bundles that lead to great success
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In the second year on Amazon & forecasted to reach over 9 figures
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