Industry: Commercial Real Estate Financing & Mortgaging
- Content creation
- Pay-Per-Click (PPC) advertising
- Search Engine Optimization (SEO)
The Challenge: Hunt Mortgage Group is a market leader with 40+ years of real estate lending experience that was seeking to reinvigorate its brand and increase commercial real estate loans.
The Solution: Premiere led the company in a nationwide campaign targeting loans in the areas of multifamily housing, small balance, affordable housing, senior living and healthcare, manufactured housing, retail, office, industrial, and self-storage. The size of the website was expanded and content was improved with a focus on SEO copywriting. Targeted SEO state campaigns were implemented along with pay-per-click (PPC) advertising.
The Result: Hunt has a high-performing website that generates new sales opportunities for senior loan officers who service a portfolio of $11 billion.