Industry: Men and Women Outdoor Clothing, Amazon
Services:
- Amazon Listing Optimization
- Amazon A+ Content Creation
- Q&A Analysis for SEO and a seamless customer experience
Website: https://www.eddiebauer.com/
The Challenge: Eddie Bauer approached Premiere Creative to completely deconstruct and redevelop their PDP. Our audit uncovered misallocated resources and plenty of opportunities. We provided a full Q&A overhaul as well as strategies for keywords and unleveraged Amazon opportunities.
Campaign Goals:
- Overhaul and optimizing Amazon listings for best-selling products
- Audit current listings and Product Display Pages (PDPs)
- Provide holistic long-term growth strategies
Campaign Results:
- Created compelling A+ Content for 2 Best Sellers in the Eddie Bauer line.
- Men’s Micro Lite Jacket
- Women’s Rainier Pants (Rebranding)
- Discovered $600k in misallocated ad spend
- Trained the Eddie Bauer internal team on best practices and strategy