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Eddie Bauer

Industry: Men and Women Outdoor Clothing, Amazon


  • Amazon Listing Optimization
  • Amazon A+ Content Creation 
  • Q&A Analysis for SEO and a seamless customer experience


The Challenge: Eddie Bauer approached Premiere Creative to completely deconstruct and redevelop their PDP. Our audit uncovered misallocated resources and plenty of opportunities. We provided a full Q&A overhaul as well as strategies for keywords and unleveraged Amazon opportunities.

Campaign Goals

  • Overhaul and optimizing Amazon listings for best-selling products
  • Audit current listings and Product Display Pages (PDPs)
  • Provide holistic long-term growth strategies

Campaign Results:

  • Created compelling A+ Content for 2 Best Sellers in the Eddie Bauer line.
    • Men’s Micro Lite Jacket
    • Women’s Rainier Pants (Rebranding)
  • Discovered $600k in misallocated ad spend
  • Trained the Eddie Bauer internal team on best practices and strategy