Industry: Cookware, eCommerce, Direct-to-Consumer (DTC)
Services:
- Amazon account Management: FBA & FBM
- Amazon PPC advertising: SD, SP, SB STV, DSP
- Influencer marketing: Creator Connections, Amazon Attribution
- Content marketing: Website / PDP Images and Content / Amazon Posts / Amazon Stores
- Global amazon expansion: UK/EU/JP/AU
- Walmart account management
- Target+ account management
Website: https://www.hexclad.com/
The Challenge: To launch a premium cookware brand on Amazon. Develop a comprehensive approach that includes strategic brand differentiation to stand out amongst millions of competitors and generate 7 figures in its first year. With this exponential growth and profitability, we were able to generate 8 figures the second year alone on Amazon. As we enter year three, we are forecasted to reach over 9 figures.
Campaign Goals:
- Increase visibility and drive traffic to the brand on the Amazon Marketplace
- Increase Organic Traffic through all channels 2 to 1
- Enhance Brand Presence through content, optimizations, beta programs, and Amazon, Walmart and Target advertising
- Provide best-in-class Customer Service on Amazon
- Increase ROAS while decreasing ACOS on Amazon and Walmart
- Safeguard the brand from unauthorized sellers on Amazon and Walmart
- FBA and FBM inventory management on Amazon and Walmart
Campaign Results:
- Created a loyal repeat customer base while expanding HexClad’s product line
- Maintained a 15% ACOS since launch with a 7-figure ad spend
- Increased Organic Traffic 2 to 1
- Built over 100 Virtual Bundles that lead to great success
- Amazon collaborations with influencers, Gordon Ramsay and Amazon opportunities like NFL ads and influencer events and collaborations
- Implemented highly effective Streaming TV ad campaigns
- All product listings have 4 stars or above