Industry – Medical
Website – shorthillsderm.com
Services – SEO, Content Marketing, Website Design

Key Highlights

• A new responsive website
• 1,700% increase in web traffic over 8 years
• 200+ blog articles
• Elevated web rank for related web queries in targeted towns

Short Hills Dermatology

Short Hills Dermatology is a leading provider of advanced surgical and cosmetic skin care in northern New Jersey. Their services include, but are not limited to, laser treatments, chemical peels, Mohs surgery, and non-invasive procedures like Botox.

Client Challenge

When Short Hills Dermatology came to Premiere Creative in 2011, it was clear their website needed a makeover. In addition to an outdated website, Short Hills Dermatology reported minimal web traffic, averaging less than 100 monthly visits, of which less than 30 views came from organic sources. That number translated to only 5,800 yearly visits, with only 1,700 yearly organic visits.

Premiere Creative’s Solution

Using WordPress, the Premiere team created a CMS with customized plug-ins for easier navigation and maximum performance. We implemented responsive design for better mobile performance, and then optimized the website to boost overall website speed.

Premiere then built new keyword-rich web pages targeting specific towns for which Short Hills Dermatology wished to earn rank. Premiere also crafted over 200 articles of compelling keyword-targeted blog content to position Short Hills Dermatology as an authoritative source for skin care-related web queries.

By 2018, Premiere helped Short Hills Dermatology generate approximately 103,500 yearly web sessions, achieving a 1,700% increase in web traffic.