Industry: Medical

Service: Plastic Surgery Group

Challenge: Premiere Creative created and developed an adaptive mobile site to reflect the same branding and look of the pre-existing desktop layout. The Peer Group had recently overhauled their website with another firm, and wanted to capture more of the mobile search traffic that was sending potential patients to a site that was not easily accessible via mobile phone Internet browsers. Premiere was then charged with achieving a dominant SEO presence in the Peer Group’s targeted geographic areas (New York, New Jersey, and Pennsylvania).

Solution: Premiere Creative designed an adaptive, stripped down, mobile site that would reach the thousands of potential patients that were searching for medical services via smart phone. We rewrote site content in order to increase the medical group’s presence on Google through a comprehensive Search Optimization Strategy (SEO). We also developed and maintained the medical group’s blog in order to increase search driven traffic to the site, and to share medical trends while establishing the doctors’ positions as thought leaders in their field of medicine.

Result: Traffic increased by 25% and Google Organic search traffic increased by 12%

Visit the site at http://www.peergroupnj.com/

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