Case Study: Shoreline Pools

Industry: Construction and Landscaping

Service: Home Pool Construction and Services

Challenge: To better reflect the brand’s reputation for luxury and design to their website. To leverage images and the presentation of portfolio galleries to generate sales leads on new pool construction, and to extend those leads to include two additional incomes.

Solution: We designed the website clearly to advertise all three business streams that Shoreline focuses on: Construction, Restoration, Services; segmented the website to provide concise, valuable information on each of the businesses that Shoreline focuses on; developed strong search engine optimization (SEO) strategies to focus on local search rankings in the clients markets for the client target demographics; utilized clean design to highlight photo galleries from client’s vast portfolio of work; developed a strong social media presence to interact with both clients and potential clients in targeted markets and demographics.

Result: Site traffic increased +70% and increased Google organic traffic increased by 35%

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