Case Study: Kidz Village

Industry: Entertainment

Service: Children’s Play Facility

Challenge: A complete redesign of the Kidz Village website.  Premiere Creative focused on capturing trends in mobile search that are vital to location-based destination businesses.  The Kidz Village brand is now presented to potential customers by a site that reflects the playful and safe atmosphere of the location.  Using proven web design strategies we  focused on (and succeeded in) increasing the inbound leads for birthday party and group event sales.

Solution: The Premiere Team created a responsive web site that generates leads from both desktop and mobile site visitors.  Through adaptive web design and highly searchable content we created a site that encourages potential customers to learn more about KidzVillage and to connect directly with the sales team.  The Internet marketing strategy for KidzVillage is centered on a site that drives birthday party and group event sales leads and a well-branded, active social media account that encourages visits and interactions with customers on a day-to-day basis.

Result: Site traffic increased +200%*

Google organic traffic increased by 100%*

Web marketing drove sales growth that allowed company to open second location and continued outperformance has driven pre-planning for 3rd and 4th locations

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