Case Study: Ethos Spa

Industry: Healthcare

Service: Medical Spa

Challenge: Ethos Spa wanted to launch a new business but had no local contacts in one of the most densely-populated and competitive markets in New Jersey.

Solution: Premiere Creative designed Ethos Spa’s corporate identity and branding, built and optimized their website, ran pay per click advertising, performed SEO, and created a Facebook promotional program. We concurrently developed a high-end 12-page corporate brochure and prepared collateral materials for their local grand opening.

Result: Along with attracting many clients that got Ethos Spa’s business off to a strong start, the campaign attracted the attention of Jerry Seinfeld’s “Marriage Ref” producers, who called looking for potential contestants for the new hit TV show—not that there’s anything wrong with that! Additionally, within six months we had the site ranked for more than 100 keywords. ROI on the site and tie-in promotions was 22 times monthly fees, generating more than 50% of their monthly gross revenues. The site is on target to generate more than 1/3 of a million dollars from Web-based marketing. Today, our client is adding additional doctors and planning to open a second facility in 2011! We call that a very healthy start.

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