Let’s face it: most inboxes feel like digital junk drawers. Coupons, newsletters, shipping updates, and a few desperate “Did you forget me?” messages pile up faster than you can hit unsubscribe. Yet somehow, one kind of email stops the scroll, grabs attention, and earns clicks like a champ: emails with video.
Videos in email marketing transform flat copy into something dynamic, something that actually entertains. Think of a video as your brand’s secret weapon, capable of doing what paragraphs of text can’t: showing personality, emotion, and value in a few seconds.
Ready to wake up your email subscribers? Let’s roll.
Why Video Belongs in Every Inbox
Marketers often reserve video content for social media, but ignoring email leaves serious engagement on the table. A short clip in an email can boost click-through rates by up to 300%. Viewers process visuals 60,000 times faster than text; so why not let a thumbnail do the heavy lifting?
Email and video complement each other perfectly. Email gets your message directly into your audience’s hands, while video creates connection. Together, they tell your brand’s story in a format even the busiest subscriber wants to watch.
Top-of-Funnel Videos: Making a Lasting Impression
First impressions count, especially when you’re introducing your brand. Top-of-funnel videos help new subscribers understand who stands behind the logo and what your company delivers.
Try these high-impact formats:
- Brand Explainers: In 60 seconds or less, answer the “What do you do?” question better than any mission statement ever could.
- Founder Stories: Share the passion behind your business. People trust faces, not taglines.
- Behind-the-Scenes Clips: Let viewers peek at your process or meet your team. Authenticity sells.
- Educational or How-To Videos: Teach a useful skill while sneaking in your brand’s expertise.
- Customer Testimonials: Real voices build real credibility.
Top-of-funnel content doesn’t hard-sell. Instead, it entertains, informs, and humanizes your brand, thereby building trust before asking for anything in return.
Middle & Bottom of the Funnel: The Conversion Zone
Once a subscriber knows your name, the next job involves nurturing curiosity and closing the deal. That’s where mid- and bottom-funnel videos shine.
- Product Demos: Walk potential buyers through real use cases. Fewer doubts mean faster decisions.
- Case Studies: Showcase a client win that turns skeptics into believers.
- Webinars & Expert Interviews: Deliver value, prove authority, and create long-form credibility.
- Feature Highlights: Break down your offering into digestible, high-impact snippets.
- Promo Videos: Add urgency with limited-time offers or special discounts.
The best funnel content informs and persuades without smothering viewers. Let storytelling lead, and conversions follow.
Best Practices That Separate Email Pros from Spammers
A killer video won’t help if your email flops in execution. Keep these tips in your marketing toolkit:
1. Polish Your Production
Blurry lighting and echoing audio scream “amateur hour.” Invest in solid visuals and crisp sound. A simple ring light, clean background, and confident delivery make a world of difference. For premium output, partner with a marketing agency (hint: Premiere Creative knows a thing or two about that).
2. Write Email Subject Lines That Spark Curiosity
Your subject line works as the trailer for your trailer. Try lines like:
- “This 30-second video says everything you need to know.”
- “A quick hello from our founder.”
Strong subject lines promise value, emotion, or curiosity—three magnets for open rates.
3. Test Emails Before Sending
Some email platforms block embedded videos, so always test across devices. When in doubt, link to a hosted version or use a GIF thumbnail that plays as a teaser. And never forget mobile optimization because half your audience checks emails between sips of morning coffee.
4. Segment Emails Like a Pro
A one-size-fits-all video rarely hits the mark. Tailor your content by audience stage or persona. Personalized video emails often double engagement compared to generic blasts.
Lights, Camera, Conversion
Video can truly transform your email marketing efforts. From raising awareness to driving clicks and conversions, videos in email marketing bridge the gap between data and emotion.
Think of your next campaign as a blockbuster: you’ve got a story, an audience, and a chance to create a memorable experience right in someone’s inbox. No Hollywood budget required—just smart strategy and the right creative partner.
Ready to craft high-performing campaigns that subscribers will actually watch? Call Premiere Creative at (973) 346-8100 and let’s turn your next email send into a show worth opening.