Tag: User-Generated Content (UGC)

TikTok: An Essential Tool for Social Media Growth

TikTok is a short-form video-sharing app with various content ranging from 15 seconds to 3 minutes. TikTok initially launched as a (now defunct) mobile app called Musical.ly, which centered around

Tips for Marketing Your eCommerce Website

While your retail business may have started as a pop-up or brick-and-mortar store, the ongoing global COVID-19 pandemic fundamentally changed how the retail industry operates. The nationwide stay-at-home orders ignited

Using Influencer Marketing During the Holiday Season

Can brands see spikes in sales from influencer partnerships? Absolutely because HubSpot reported 71% of consumers were more likely to purchase a product that they saw on a social media

Using Customer Reviews to Your Advantage

Consumers have been becoming more skeptical of advertisements, but they do trust their peers. This likely explains why they do so much research when looking for a product or service.

Expanding Your Snapchat Audience

Snapchat empowers us to have fun taking pictures with fun filters and other customization features. Users get to express themselves, and learn about the world and their friends through stories.

Using Instagram for Video Marketing

A picture is worth a thousand words, and every picture is another opportunity to tell your brand’s unique story. With over 700 million people around the world posting on Instagram,

5 Ways to Generate Leads From Snapchat

With over 150 million users, today Snapchat is a viable medium for businesses to engage with potential customers on social media. But many marketers hesitate; unaware on how to take

How to Handle Customer Complaints on Social Media

Many businesses live in fear of negative online reviews and comments from disgruntled customers. With the lightning speed and easy accessibility of social media, anyone who has had a bad

Content is King: What Does This Really Mean?

Over a decade ago, Bill Gates uttered a phrase that changed the entire marking landscape: “Content is King!” This is the typical response given to clients or perspective clients on

Google Reviews and Your Medical Practice

“Insightful physicians will see [patient reviews] as an opportunity to stand out from the crowd. This new era of online information can be especially useful in competitive medical environments.” So