Tag: Mobile Marketing

How Will Virtual Assistants Affect SEO?

Virtual assistants like Siri, Alexa, and Cortana have completely transformed the way in which people seek out information. Instead of going to a search engine such as Google or Bing

Driving Calls with Paid Search Ads

In 2015, approximately 65% of adults in the U.S. owned smartphones, including over 80% of people between ages 18 through 50. In 2015, Google reported that mobile search queries surpassed

7 Elements in a Successful PPC Ad

Many advertisers still question the effectiveness of incorporating Pay-Per-Click (PPC) into their marketing strategy. While PPC advertising can be costly compared to other advertising media, statistics show businesses earn approximately

How to Maximize Your Website’s Traffic

Did you know that in 2015 the Internet influenced approximately 64% of all in-store sales, accumulating to about $2.2 trillion? In order to run a successful businesses, you must have

New Year’s Resolutions for Digital Marketing

It’s that time of the year again! As we move into the New Year, we often challenge ourselves to reflect on what worked and what did not work the past

New Google Update: Is Your Website Ready?

Google released news of its Mobile First Index, an update that business and website owners alike should perk up and familiarize themselves with come January 1st, 2017. With approximately 65%

How Businesses Can Increase Facebook Engagement

Many businesses underestimate the marketing power that Facebook can provide. According to Brandwatch, Facebook is currently the most popular social media platform with roughly 1.71 billion monthly active users; therefore,

Marketing to Millennials

An emerging trend in Digital Marketing involves appealing to a younger demographic. Marketing to millennials is not only a trend, but also a necessity for your business to thrive. Due

3 More Common SEO Myths

SEO has changed drastically in the last decade. Google introduced new algorithms that devastated SEO professionals, which caused many to relearn the basic fundamental of SEO. Businesses that utilized black

How Businesses Can Use Pokémon Go to Catch Customers

It seems as though everywhere you go, people of all ages have their eyes glued to their phone and are traversing the streets adamantly searching for something- this is the