Digital Marketing Blog
Product Page SEO: Boost Your eCommerce Success
In a fiercely competitive environment where every click counts, the optimization of product pages is often the make-or-break factor for online success. Imagine a customer is searching for a product you sell; they’re ready to buy, but your product page doesn’t rank well on Google. Instead of finding your store, they end up on a competitor’s site, and just like that, you’ve lost a sale. The importance of product page SEO cannot be overstated. It’s the bridge between potential customers and your
Who Are You Reaching on the Most Commonly Used Social Media Platforms?
Keeping up to date on the latest trends in social media audiences can seem overwhelming at times. Let’s take a look at each of the major sites and some of
Web Marketing: Blogs vs. White Papers
Let’s first establish what a white paper is and why it is an essential part of your digital marketing strategy. By definition, a white paper is a report on a
What is Retargeting?
Most who sell a product or service believe – or want to believe – that buyers follow a straight and direct path when making a purchase. The prospective buyer visits
How to Get to Page 1 on Google
Getting to the number one spot on Google for your service or product is the dream of every business. Being number one means exactly that: being number one. Of the
What is Display Advertising?
You see it all over the place while surfing through the Internet. Even when you are searching for something like your next vacation getaway or the hottest new phone on
Best Practices for Businesses on Facebook
Many business owners are unsure or entirely unaware as how to use Facebook to market themselves properly. This means no one cares that they have a presence on Facebook, thus
Content is King: What Does This Really Mean?
Over a decade ago, Bill Gates uttered a phrase that changed the entire marking landscape: “Content is King!” This is the typical response given to clients or perspective clients on
How to Create Good Website Usability
Businesses and web designers working for businesses always ask themselves, what makes a website good? What makes people want to explore the website? What about it compels them to stay?
The Difference Between Google Authorship and Author Rank
Oh Google Authorship, we hardly knew you. You may or may not be aware, but on August 28, 2014 Google shut down its authorship functionality completely. The three-year experiment to
Reputation Management for Online Business
Online privacy and discretion seem to be a major focus for people these days, as the pendulum starts to swing regarding personal information available online. It was reported by Search
Using Facebook Deals for Quickly Increasing Engagement on Your Facebook Page
Quality Not Quantity. Can we say it enough? (We don’t think so!) It’s the new “buzzphrase” in web marketing (ironic –really – it shouldn’t be a buzzphrase at all –
Google Reviews and Your Medical Practice
“Insightful physicians will see [patient reviews] as an opportunity to stand out from the crowd. This new era of online information can be especially useful in competitive medical environments.” So