Digital Marketing Blog
Organic Sales Cannibalization on Amazon: What Is It and How Do I Minimize It?
On Amazon, you’ll have to pay to play. Advertising is practically a must and extremely important for success on Amazon. You do this by running paid ads using Amazon Sponsored Products (SP), Sponsored Brands (SB), and Sponsored Display (SD). Amazon’s algorithm facilitates the promotion of products that have a high probability of converting buyers. These products include those that are ready for retail, as well as those in which advertising dollars have already been invested. But what if your paid ads start
How to Create Good Website Usability
Businesses and web designers working for businesses always ask themselves, what makes a website good? What makes people want to explore the website? What about it compels them to stay?
The Difference Between Google Authorship and Author Rank
Oh Google Authorship, we hardly knew you. You may or may not be aware, but on August 28, 2014 Google shut down its authorship functionality completely. The three-year experiment to
Reputation Management for Online Business
Online privacy and discretion seem to be a major focus for people these days, as the pendulum starts to swing regarding personal information available online. It was reported by Search
Using Facebook Deals for Quickly Increasing Engagement on Your Facebook Page
Quality Not Quantity. Can we say it enough? (We don’t think so!) It’s the new “buzzphrase” in web marketing (ironic –really – it shouldn’t be a buzzphrase at all –
Google Reviews and Your Medical Practice
“Insightful physicians will see [patient reviews] as an opportunity to stand out from the crowd. This new era of online information can be especially useful in competitive medical environments.” So
Keyword Density: The Topic that Spawns 1000 Debates
Keyword Density. It’s a phrase you may want to lower your voice to say, as a simple utterance about “keyword density” can spark serious debate amongst web marketing acolytes. Does
Easy Steps for the Facebook Newbie
Imagine that someone created a worldwide marketplace, where almost every person on the planet stopped by once a day to see what was going on. Would you want to have
Why College Students Should Use LinkedIn
This semester alone I received dozens of emails from my school’s Career Services telling me to work on my LinkedIn. It’s the year 2014, so we already know the importance