Category: Paid Advertising

What is a Landing Page?

As an essential component of any well-crafted marketing strategy, landing pages act as “landing pads” for prospects visiting your brand’s website. Whether you intend to generate leads, sell products, or

Driving Calls with Paid Search Ads

In 2015, approximately 65% of adults in the U.S. owned smartphones, including over 80% of people between ages 18 through 50. In 2015, Google reported that mobile search queries surpassed

7 Elements in a Successful PPC Ad

Many advertisers still question the effectiveness of incorporating Pay-Per-Click (PPC) into their marketing strategy. While PPC advertising can be costly compared to other advertising media, statistics show businesses earn approximately

How to Create a LinkedIn Ad

LinkedIn is an invaluable tool to connect with like-minded individuals in your industry. In addition to being a powerful networking tool, LinkedIn is ideal for B2B advertising because it offers

How to Maximize Your Website’s Traffic

Did you know that in 2015 the Internet influenced approximately 64% of all in-store sales, accumulating to about $2.2 trillion? In order to run a successful businesses, you must have

Why Your Facebook Ads are Failing

Facebook is one of the top social media platforms to utilize for B2B marketing. This comes as no surprise as reports show that over 25 million small businesses integrate this

What the New Google Ad Layout Means for Your Business

Google had been testing changes to the ad layout for desktop search for a while, and the shift is now official. There are no more text ads on the right

Refine Keywords to Save Ad Dollars

As advertisers increase spending on search ads and social formats, experts expect investment in digital media to exceed traditional formats in the very near future. Fueled in part by the

Why the New Facebook Ads Manager Matters

Your reports are not missing! With its latest upgrade, Facebook has eliminated the reports link in Ads Manager and turned the entire management feature into a custom ad report. Whether

Understanding Upgraded URLs in Google AdWords

Once you have a campaign running in AdWords, you should start to generate clicks. But what happens next? Will your web visitor complete a contact form or make a purchase?