Category: Paid Advertising

Why the New Facebook Ads Manager Matters

Your reports are not missing! With its latest upgrade, Facebook has eliminated the reports link in Ads Manager and turned the entire management feature into a custom ad report. Whether

Understanding Upgraded URLs in Google AdWords

Once you have a campaign running in AdWords, you should start to generate clicks. But what happens next? Will your web visitor complete a contact form or make a purchase?

Call Tracking and the Future of Mobile Ads

When your business is receiving more calls, you may assume that your marketing is effective, but you don’t know whether callers may have received a mailer from you or whether

What is Retargeting?

Most who sell a product or service believe – or want to believe – that buyers follow a straight and direct path when making a purchase. The prospective buyer visits

What is Display Advertising?

You see it all over the place while surfing through the Internet. Even when you are searching for something like your next vacation getaway or the hottest new phone on

I thought Facebook Was Free: Hints for Spending Money Wisely on Social Media

There is a secret to getting information out to loyal followers on your Facebook Business Page: Quality over Quantity. It may not be the secret that you were hoping to

How to Launch a Social Media Campaign

Launching a social media campaign is no easy task. It takes planning, precision, and participation to have a successful multi-platform social media marketing operation. If you’re considering launching a campaign,

Google Adwords Best Practices

Capturing those clicks requires a lot of tweaking, but there are a few simple steps that you can use when you are first creating your Google AdWords campaign that will

Using YouTube to Promote Your Business

Most companies have videos on their business or products on the web. Some even have these videos hosted on YouTube. Fewer have these videos promoted on YouTube, and it’s something

Should You Do SEO and PPC Together?

Although search engine optimization (SEO) and pay per click advertising (PPC) are two separate strategies, they often work well together. Both SEO and PPC, when approached together, work very well