Pay-Per-Click Best Practices
Pay Per Click (PPC) is a common form of web advertising that allows advertisers to bid on keywords. As opposed to paying a flat fee, with PPC, you only pay
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Category: Digital Marketing
Budgeting a PPC Campaign
As you can probably assume by now, advertisers only pay for online advertising in pay per click (PPC) form when users click on the ad. PPC advertising can help your
ICANN Domain Changes
Early this week, The Internet Corporation for Assigned Names and Numbers (ICANN) approved a plan to increase the number of Internet domain name endings, called generic top-level domains (gTLDs). In
How to Improve PageRank
Page Rank is an important factor used in many SEO campaigns. By now, you’ve learned that Page Rank is a numerical value that Google uses to determine how important a
Analyzing Keywords for Best SEO
In our last post, we mentioned that there are two things to consider when identifying your SEO keywords. In today’s update, we cover the second half of the keyword identification
How to Choose Keywords for SEO
The first step in SEO is identifying your target keywords. Although this may sound like a simple task, it really should not be taken lightly. You want to select the
Search Engine Optimization Basics
Having at least a basic knowledge of web marketing will benefit anyone looking to drive more traffic to his or her site. Today’s generation is noticeably more technologically savvy than