Category: Digital Marketing

Copywriting for PPC Ads

Internet advertising and PPC ads require you to be quick to the punch. With that said, you have limited space to capture your audience’s attention so be sure to get

Pay-Per-Click Best Practices

Pay Per Click (PPC) is a common form of web advertising that allows advertisers to bid on keywords. As opposed to paying a flat fee, with PPC, you only pay

Budgeting a PPC Campaign

As you can probably assume by now, advertisers only pay for online advertising in pay per click (PPC) form when users click on the ad. PPC advertising can help your

Optimizing Your PageRank

Page Rank is very important to your website, as are many other web marketing services. Of course SEO is important, but there any many other ways to improve your Page

ICANN Domain Changes

Early this week, The Internet Corporation for Assigned Names and Numbers (ICANN) approved a plan to increase the number of Internet domain name endings, called generic top-level domains (gTLDs). In

How to Improve PageRank

Page Rank is an important factor used in many SEO campaigns. By now, you’ve learned that Page Rank is a numerical value that Google uses to determine how important a

Newsletter Marketing

Newsletter blasts are a great way to stay in touch with customers, offer new products and promotions and share new content from your website. Email blasts also serve as great

Analyzing Keywords for Best SEO

In our last post, we mentioned that there are two things to consider when identifying your SEO keywords. In today’s update, we cover the second half of the keyword identification

How to Choose Keywords for SEO

The first step in SEO is identifying your target keywords. Although this may sound like a simple task, it really should not be taken lightly. You want to select the