Category: Digital Marketing

How to Manage Your Social Media

Establishing a sense of community with social networking seems simple enough: create a page, find fans, and post content. If you really want to drive traffic and maintain interest, you

Setting Your Web Marketing Goals

Our clients often ask us to evaluate their business, website and set some goals for our SEO efforts and where we want to see ourselves in, say, 6 months. The

What You Need to Know About Digital Marketing

Before I even get too far in depth here, the first and foremost fact to know about digital marketing is that it is ever changing. And I don’t mean a

Should You Invest in a QR Code?

In a previous post, we touched on the Do’s and Don’ts of QR Codes. Now with these facts in mind, you can decide if investing in a QR code is

The Do’s and Don’ts of QR Codes

By now, many people are familiar with QR codes, even if you’re thinking right now what the heck is that? If you’ve read a magazine, been shopping, or even eaten cereal

Branding and Search Retargeting

Getting Internet users to visit your website can be stressful enough even with adequate SEO, PPC and web design. However, people who want to promote their brand to a target

How to Read Google Analytics

Depending on who you are or what type of business you’re running will depend on which metrics concern you in Google Analytics. As an SEO agency, you’re responsible for monitoring

Internet Marketing Big Picture

Internet marketing incorporates more than just SEO into the mix. A successful online marketing campaign should include content marketing, SEO and social media. These three pieces of the puzzle will

What are SOPA and PIPA?

If you’ve never heard of SOPA before, you probably did today after trying to access one of your daily go-to websites, just as Wikipedia or even Google’s homepage. These websites,

Internet Marketing Tips That Have Stood the Test of Time

Some SEO techniques work for a few months or years before they become antiquated by revised search engine algorithms (link farms, anyone?). However, there are a handful of tips that