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Category: Digital Marketing

SEO Basics

A Beginner’s Guide to SEO

How often do you scroll to page two of Google search results? Not Often. Thus, you can understand why effective search engine optimization (SEO) is crucial to a successful business.
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How to Promote Your Business for Black Friday and Cyber Monday

Thanksgiving is right around the corner, which means it’s beginning to look a lot like…Black Friday and Cyber Monday. When referring to the Holidays, consumers typically think of the glorious
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Landing Page Anatomy

The Anatomy of a Great Landing Page

Marketers can easily build landing pages these days, especially with all the digital tools available. But creating a landing page is only half the battle; the true challenge lies in
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Blog Post Length

How Long Should My Blog Be For SEO?

Yes, a blog post’s length does affect how well it will perform on search engines. To climb page rank on the almighty Google, marketers need to create quality content with
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Email Subscribers

How to Attract and Engage Subscribers with Email Marketing

Operating an e-commerce business can be especially challenging when a brand relies on email marketing to reach its consumer base. While email marketing does, in fact, provide invaluable benefits, Smart
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Facebook Ad Images

How to Select Images for Facebook Ads

Choosing an appropriate photo for your Facebook ad can have a greater impact than you believe. After all, the accompanying photo on your Facebook ad is what draws people in.
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Writing SEO Content

How to Write SEO Content

If you’re reading this, your business most likely does not appear within the first couple of spaces on Google’s SERPs, let alone the sought out first-page. So how exactly do
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Google Image Search

SEO Tips for Better Google Image Search Results

Engineering the future of technology has made great strides; yet, many still do not invest enough time in image optimization for search. In fact, most people neglect image search optimization
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Twitter Engagement Features

Using New Twitter Features to Grow Engagement

Imagine yourself in a room full of potential customers, and you’re presenting the best speech you’ve ever written. This speech contains a plethora of creative ideas, thought-provoking key points, and
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How SEO Has Changed

5 Ways SEO Has Changed Over the Last Decade

Ask any digital marketing expert and they’ll lament how drastically search engine optimization (SEO) changed over the last 10 years. In its early stages, SEO was as simple as accruing
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