Category: Digital Marketing

SEO Tips for Better Google Image Search Results

Engineering the future of technology has made great strides; yet, many still do not invest enough time in image optimization for search. In fact, most people neglect image search optimization

5 Ways SEO Has Changed Over the Last Decade

Ask any digital marketing expert and they’ll lament how drastically search engine optimization (SEO) changed over the last 10 years. In its early stages, SEO was as simple as accruing

How to Integrate SEO Into Your Website’s Design

A website acts as the cornerstone of any digital marketing plan; so it comes as no surprise that webmasters want to make sure your website is aesthetically pleasing to the

What Marketers Need to Know About 6-Second Facebook Ads

As the rise of advertising on social networks continues, so does the rise of implementing a new style of video in advertising. Video advertisements encompass an important aspect of advertising,

How to Succeed Using A/B Testing

Have you ever been unable to pick an image for a Facebook ad? Or maybe you’re stuck deciding on a catchy tagline? If you plan on beginning a marketing campaign

How Will Virtual Assistants Affect SEO?

Virtual assistants like Siri, Alexa, and Cortana have completely transformed the way in which people seek out information. Instead of going to a search engine such as Google or Bing

What Marketers Must Know About LinkedIn Ads

As one of the top networks for business-to-business marketing, LinkedIn offers brands powerful advertising functions to reach audiences in a niche industry. While many marketers invest in Facebook and Twitter

How to Increase Engagement with Facebook Visual Ads

With the continuous integration of business and technology, advertisers now rely on social media platforms such as Facebook to promote their businesses and appeal to the masses. The right image

5 Ways to Generate Leads From Snapchat

With over 150 million users, today Snapchat is a viable medium for businesses to engage with potential customers on social media. But many marketers hesitate; unaware on how to take