Author: John Busold

Your Guide to Micro-Influencers

By partnering with carefully picked social media content creators, companies can use influencer marketing to promote products or services on an influencer’s social media pages. As a critical component of

The Best Tools for Recruiting Social Media Influencers

The rise of platforms like Instagram and YouTube has made influencer marketing affordable for small and large businesses alike. Regardless of your brand’s size – whether you’re Fortune 500 Company

Your Guide to Google Ad Extensions

Google AdWords is an intricate, complex system where even the most seasoned, forward-thinking experts can make simple mistakes that can ultimately cost conversions, impressions, and money. Here is a simple

5 Reasons Why People Unsubscribe From Your Emails

In 2020, thousands of digital marketing professionals still unanimously agree that email marketing is the most profitable marketing channel for maximum customer retention. A well-executed email marketing campaign is a

3 Differences Between Bloggers and Influencers

With over 3 billion social media users, it is difficult to make a clear distinction between a blogger and an influencer. In this ever-changing digital world that we live in,

The Top Website Design Trends Taking Over 2020

A new decade means a boatload of new trends shaping the digital marketing landscape. Some trends stem from existing technology and techniques while new updates allow emerging trends to gain

Everything You Need to Know About Click Bot Fraud

Ad fraud is a critical issue facing the world of advertising. When websites are overrun with large volumes of bot traffic, it pollutes the data used by advertisers to make

How to Land More Email Subscribers

Since companies are currently working in the height of technology, it is important to know how to properly cater to an audience. Specifically, an audience that craves information as quickly

Using LinkedIn to Find New Prospects

Finding new clients is tough and can eat away at precious time and resources. But with a large user base of over 400 million global professionals, LinkedIn makes it easier

Google Updates PageSpeed Insights With New Data From Lighthouse

Speed is a killer. Website visitors have unrealistic expectations regarding lighting fast loads. Time, like money, but be explicitly managed or you can lose prospective customers before they even get