Author: John Busold

How to Pick an Influencer to Represent Your Brand

Instagram has grown tremendously since its launch and now sees over 8 billion viewers every month. With a diverse audience, companies across many verticals want to tap into Instagram’s growing

How to Fix a Google My Business Suspension

Thanks to modern seamless technology, more local businesses continue to ditch the Yellow Pages in favor of an online listing supported by Google. Google My Business is a free marketing

Which Influencer Type Fits Your Online Campaign?

Finding influencers for an influencer marketing campaign may seem like an easy task. But the truth is that the process can be quite complicated, so long as you follow a

What are the Important KPIs in Instagram Influencer Campaigns?

Influencer marketing is still maturing as a channel. With each passing year, brands are getting smarter ditching traditional marketing methods for modern inbound methods. Data analytics is the key to

Using Influencer Marketing During the Holiday Season

Can brands see spikes in sales from influencer partnerships? Absolutely because HubSpot reported 71% of consumers were more likely to purchase a product that they saw on a social media

How to Use Influencer Marketing for Direct Response

Influencer marketing is an attractive solution for advertisers looking to expand marketing initiatives. Despite its status as a relatively new marketing channel Influencer marketing can really turn a business around.

How Influencer Marketing Can Impact Black Friday Sales

With the holidays fast approaching, brands and companies are starting to figure out how to market their products for Black Friday. Traditional marketing methods relied on print materials, referrals, direct

Can You Use Influencer Marketing on LinkedIn?

This may come as a shock to some who are new to the game, but LinkedIn’s business-oriented niche allows for influencer marketing opportunities. According to an analysis conducted by Oktopost,

Using Google Ads for Online Success

When my mom was a kid, she boasted an impressive collection of the Encyclopedia Britannica since it was the world’s go-to hub for answers at the time. Today, Google fills

How to Calculate ROI for Social Media

Over the past decade, social media positioned itself as a legitimate marketing channel for businesses irrespective of size. With this new advancement comes a swath of tools, analytical software, and