Author: JJ Abbott

The Value of a Facebook Business Page

You might have heard that Facebook’s popularity is decreasing with teens or that business owners are disgruntled about limited reach and the costs associated with advertising to users. There is

What You Need to Know About Micro-Moments

Were you recently fraught with Google mobile anxiety? The anticipation of Google’s mobile-friendly ranking algorithm sent many businesses owners into a panic about how their pages would rank in mobile

Call Tracking and the Future of Mobile Ads

When your business is receiving more calls, you may assume that your marketing is effective, but you don’t know whether callers may have received a mailer from you or whether

What is On-Page SEO?

When you think of search engine optimization (SEO), you may be most familiar with the techniques unrelated to the design and code of your website that affect its ranking in

What is Google Penguin 3.0?

In the world of search engine optimization (SEO), there are black hat and white hat techniques that can be used to improving the ranking of your website. White hat techniques

Who Are You Reaching on the Most Commonly Used Social Media Platforms?

Keeping up to date on the latest trends in social media audiences can seem overwhelming at times. Let’s take a look at each of the major sites and some of

Web Marketing: Blogs vs. White Papers

Let’s first establish what a white paper is and why it is an essential part of your digital marketing strategy. By definition, a white paper is a report on a

Reputation Management for Online Business

Online privacy and discretion seem to be a major focus for people these days, as the pendulum starts to swing regarding personal information available online. It was reported by Search

Using Facebook Deals for Quickly Increasing Engagement on Your Facebook Page

Quality Not Quantity. Can we say it enough? (We don’t think so!) It’s the new “buzzphrase” in web marketing (ironic –really – it shouldn’t be a buzzphrase at all –