Industry: Medical
Services
- Blogging
- Google My Business
- Pay-Per-Click (PPC) advertising
- Search Engine Optimization (SEO)
- Social Media (Facebook)
- Web video production
- Website redesign
Website: https://njspinespecialists.net/
The Challenge: NJSS was looking to become an out-of-network surgical practice that could be recognized as the marquee name for orthopedic spine surgery in New Jersey. More generally, they wanted to build rank and visibility in the state. They wanted to drive more qualified sales leads to generate revenue as well as more surgical cases, targeting specific procedures that they had expertise in.
The Solution: In 2021, Premiere drafted and published 12 new SEO blogs that focused on the various services NJSS provided. We also promoted them on Facebook to further increase exposure. With the website redesign, NJSS drew traffic from hundreds of different towns across New Jersey – more than a 1,000% increase, to be precise.
The Results: With the help of Premiere Creative, NJSS became the dominant orthopedic spine practice in New Jersey. They generated thousands of blog views and visits, as well as hundreds of qualified requests, phone calls, and email submissions regarding treatment. In addition, with the onset of the COVID-19 pandemic, Premiere has adapted to the needs of the brand to meet modern consumer needs. NJSS now gets many telemedicine requests as a part of their increase in traffic as the medical industry has changed.
