With social media playing an everyday role in people’s lives, you may have become interested in influencer marketing to gain traction for your business. Influencers’ devoted audiences are ready to try the products they suggest, so it may seem like a good idea to try working with an influencer to promote your brand. Before you can get your desired results, however, you may struggle with finding the right influencer for you.
Not only that, but you must also send several emails back and forth, create contracts, establish payment methods, and more once you find your influencer. Luckily, there are several options when it comes to influencer marketing software, each with unique features and characteristics to help you organize everything as it relates to influencer marketing.
Designed for eCommerce, Grin is an all-in-one influencer marketing software you can use to manage your campaigns. There’s no need to juggle different software when using Grin. On the contrary, you can streamline workflows by integrating other platforms such as Gmail, Magento, Office 365, PayPal, Shopify, Slack, SMS, and WooCommerce into one space. If you already have partnerships with influencers, you can import their information onto Grin.
The platform also offers search features if you need to connect with influencers for future campaigns. Once these influencers finish creating content, you can manage payments directly on the easy-to-use software.
Creator.co focuses on content creation and distribution. Your team can build campaigns and invite creators, or Creator.co can handle all influencer campaign efforts. The automated marketing software will recruit, negotiate, and execute campaigns on your behalf. This option is perfect for teams still learning the ins and outs of influencer marketing. Creator.co also extends paid ad management and social media management services for their users, making it a convenient platform for all your marketing needs.
Originally focusing solely on Twitter, Klear now covers 900 million influencers from Twitter, Facebook, Instagram, TikTok, and YouTube. Although it may feel overwhelming with the number of influencers on the platform, Klear boasts nifty features to help your business find an influencer who suits your needs. The AI divides influencers into 60,000 topic categories.
Then, it calculates a “True Reach” number by analyzing the influencer’s audience. This score reveals which influencers have a more engaged and active audience. You can also track specific hashtags and accounts, which shows the algorithm the types of content relating to your business. For instance, if you sell furniture, Klear AI may suggest related content such as ‘home décor.’
Even better, the “Monitors” section allows you to evaluate your social analytics, as well as accounts belonging to your competition. Thus, you’ll receive a clearer snapshot of the tactics you may want to deploy in your influencer campaign.
Upfluence is an influencer marketing platform that targets bloggers through its two products: Reachr and Publishr. If you need influencers to write content for your blog, Reachr is the go-to platform that you will want to add to your digital toolkit. You can filter through Upfluence’s database to find the right match, then finalize contracts directly on Reachr. On Publishr, you can allow bloggers to apply to your campaign and work with many of them at the same time. This is an excellent product if you already have a well-developed influencer campaign ready to launch.
Mavrck takes on a whole other definition of influencer marketing. Instead of reaching out to influencers who are unfamiliar with your brand, Mavrck allows you to turn your most enthusiastic customers into influencers. After all, who knows and trusts your brand better than your loyal customer base? You can install a plug-in onto the CMS and encourage your customers to log in through their social media accounts, such as Facebook.
Mavrck then jumps in and scans for customer data that points toward influencer potential. By analyzing a customer’s reach and engagement for the brand, the Mavrck algorithm can then determine whether they align with your marketing goals. If you need an extra push to convert fans into influencers, try showing them some love with free products and discounts.
Welcome to Influence.co — social media hub for influencer marketing. You may find it similar to LinkedIn, the popular networking platform for professionals. Influence.co is ideal for building long-term relationships with influencers. These relationships are essential when it comes to hiring quality influencers.
Trust is a major component when working with influencers since they need to confirm your brand’s authenticity and quality before agreeing to work with you. Influence.co allows you to scroll through a comprehensive list of influencers, so you can recruit one that truly embodies your brand.
CreatorIQ is an all-in-one solution for larger brands. With CreatorIQ, you can create a marketplace of influencers meant solely for your brand. You can invite influencers to register for your portal and allow CreatorIQ to access their social media analytics. This deep dive allows you to view their influencer profiles in-depth and analyze the top-performing players. With CreatorIQ, you can also broadcast your campaign briefs, approve content, make payments, and view campaign reports with a clear user interface.
Peg is the perfect solution for any company trying to recruit influencers on YouTube. Peg obtains their influencers through talent agencies while also scouring YouTube for content creators. Each influencer has a “Safety Score” based on the content they produce, ensuring you match with appropriate ambassadors who do not post questionable content. Likewise, there is also a “Backlash Meter” you use to avoid controversial influencers who do not align with your brand’s image.
Starting your Influencer Marketing Journey
Whether you’re just starting an influencer marketing campaign or have worked with influencers for a while, narrowing down a suitable platform for influencer accusation requires careful planning and precision. However, the Premiere Creative team is ready to tackle your marketing issues and help you build productive influencer relationships with successful campaigns. Call us today at (973) 346-8100 to boost your marketing efforts with an influencer partnership meant to last.