Tag: YouTube

7 Content Marketing Trends to Follow in 2024

Everyone has a story to tell, even in the marketing field. That is why content creation is the key to opening the horizons of endless opportunities and achieving high goals.

Analyzing the Effectiveness of YouTube In-Stream Ads

Attracting more than 2.6 billion monthly users, YouTube is undoubtedly a great platform to bring your video ads to a larger pool of potential consumers. Aside from high-volume viewership, YouTube

How to Partner with YouTube Micro-Influencers

Influencer marketing is one of the hottest trends in the current digital marketing space. Brands spent a whopping combined $603.9 million on YouTube influencer marketing in 2021. As companies –

User-Generated Content: A Consumer-Company Relationship Like Never Before

Creating marketing content is no longer strictly available on the corporate side. With camera technology expanding and social networks becoming more popular, everyday consumers have become at-home, nearly professional content

Using Google Ads for Online Success

When my mom was a kid, she boasted an impressive collection of the Encyclopedia Britannica since it was the world’s go-to hub for answers at the time. Today, Google fills

Recruiting Paid Social Influencers

In the digital age, consumer attention is more fragmented than ever. Between robust social platforms like YouTube, Reddit, Twitch, Snapchat, online forums, and more, holding a viewer’s attention is no

How to Optimize Your YouTube Channel for SEO

When you have questions, where do you turn for answers? For quick and concise solutions, most people will type a search query into Google, or ask virtual assistants like Alexa

Must-Have Visual Content for Social Media Marketing in 2017

In the digital landscape, new visual content continues to expand. In 2017, weighty words and endless content can deter people from reading your website or blogs. Reports show that 74%

The ABCs of Marketing

Marketing has evolved quite a bit over the last few years. New terms, trends, and concepts have emerged, which has fundamentally changed the marketing landscape in 2016. The good news