Tag: White Hat SEO

4 More SEO Myths You Need to Forget

Since every business owner dreams of ranking on Google, SEO is one of the cornerstones of digital marketing. But even if you create pages and pages of text, your campaign

3 Common SEO Myths You Need to Forget

SEO has changed quite a bit over the years, mostly to prevent the use of common Black Hat techniques. Some SEO specialists have become lost within these constant changes; as

The New Value of Links

Marketing has changed dramatically in the past two years – that is according to respondents in the Adobe study Digital Distress: What Keeps Marketers Up at Night? Based on the

SEO is an Ongoing Investment — There Is No “Set It and Forget It”

Your website was built and optimized using SEO best practices and now someone has raised the issue of ongoing SEO. For many businesses, this is a confusing proposition. Why does

Whether you read industry predictions about the demise of manual link building or follow broader-scale discussions about the displacement of workers due to technology, automation and artificial intelligence clearly impact

What is Google Penguin 3.0?

In the world of search engine optimization (SEO), there are black hat and white hat techniques that can be used to improving the ranking of your website. White hat techniques

What is Google Penguin?

Recently, Google has been repeatedly trying to cut through the iron curtain of web spam that has been clogging the search engines. By developing various algorithm changes (known to us

Black Hat SEO vs. White Hat SEO

White Hat SEO is what is considered legal and acceptable techniques to reach your search engine optimization goals. Black Hat SEO involves deploying illegal or unethical tricks to cut corners

Questions to Ask Your SEO Firm

In our previous blog post we touched on a few important things to consider when “shopping” for an SEO firm. Always do your research, and make sure your SEO company