Tag: Search Engine Result Page (SERPs)

Your Guide to SEO Content & Copywriting

Despite some marketers using the two terms synonymously, an SEO content writer is not an SEO copywriter. A copywriter and content writer’s responsibilities are often misunderstood; and although there is

A Beginner’s Guide to SEO Meta Tags for 2020

Meta tags are the foundation of on-page SEO, and the first step necessary to be properly added after you finishing building any new web page. Meta tags are snippets of

Essential Elements of a Google Search Engine Result Page

We’ve all used Google before to make a quick search about a random thought we had recently. Have you ever noticed the order of the results on the page? Well,

How to Make The Most Of Google’s Featured Snippets

With nearly 2 trillion searches each year, Google sets the Gold standard for search engines globally. Need directions? Looking for pizzerias near you? Google can answer all these questions and

Four New Metrics to Help You Analyze Google Ad Performance

Google Ads’ average position is the go-to metric for advertisers looking to optimize their performance on paid and organic search. Average position tells advertisers where their Google search ad shows

Google Updates PageSpeed Insights With New Data From Lighthouse

Speed is a killer. Website visitors have unrealistic expectations regarding lighting fast loads. Time, like money, but be explicitly managed or you can lose prospective customers before they even get

Why Breadcrumbs are Essential for SEO Success

Who can forget this timeless fairytale classic? At the edge of a vast forest, a poverty-stricken woodcutter led his two children to their intended doom. Unbeknownst to the woodcutter, his

How to Recover from a Google Panda Penalty

Have you noticed a sharp drop in traffic or a noticeable tumble in your search engine rankings? If you answered “yes” to both of these questions, then there’s a chance

6 Ways To Get Your Content Inside Google’s Answer Boxes

Are you a business owner looking to increase traffic to your website? If so, you may want to consider targeting Google’s answer boxes. There’s no denying the correlation between great

How to Effectively Use SEO

Do you need an SEO ninja to get your website ranked on page 1? Rather than creating an AdWords account to get one of those coveted first spots on Google,