Tag: Customer Segmentation

The Best Klaviyo Practices to Gain & Retain Customers

Securing and retaining customers is the name of the marketing game, but success demands strategy, creativity, and incessant effort. At its core, Klaviyo is a segmentation tool for distributing emails

How Klaviyo Segmentation Can Personalize Your Email Marketing Strategy

Email fatigue is real. Who really enjoys having an inbox full of marketing emails for products, promotions, and announcements that would never interest you? When developing an email marketing strategy,

Essential Email Automations: The Pre-VIP Series

Everyone wants to be a VIP. The grandiose feeling of importance, as well as receiving exclusive benefits, never gets old. By setting up a pre-VIP program for your eCommerce business,