Tag: Conversion Funnel

Using A/B Testing for Maximum Digital Performance

Serif or San Serif? Big, bold, restrained, or classic? An official product shot or a User-Generated Image? In the fast-paced world of digital marketing and product development, you have a

SEO Elements That Boost Organic Traffic

Search engine optimization (SEO) revolves around optimizing your website’s ranking on search engine results. It may sound technical, but SEO involves a holistic effort from your entire marketing team to

Audience Targeting for Amazon Advertising

Amazon provides the perfect opportunity to sell to millions online, extending reach far beyond a brick-and-mortar storefront. Due to the sheer volume of web traffic that Amazon receives each month,

Using LinkedIn to Produce More Qualified Sales Leads

Everyone wants 500+ connections on LinkedIn, it’s the “gold” badge of honor that says people like you, and you have friends, and are well connected. But that’s easy; anyone (and

Facebook Provides Attribution Tool

Wouldn’t you prefer to understand the impact of your advertising dollars across publishers, channels, and devices? Of course! But over time, advertising became more fragmented, blurring your spending dollar’s impact.

Using LinkedIn to Find New Prospects

Finding new clients is tough and can eat away at precious time and resources. But with a large user base of over 400 million global professionals, LinkedIn makes it easier

What is a Landing Page?

As an essential component of any well-crafted marketing strategy, landing pages act as “landing pads” for prospects visiting your brand’s website. Whether you intend to generate leads, sell products, or