Tag: Brand Building

Your Guide to Search Retargeting

A customer with a need and a brand with a product that fulfills that demand is a match made in heaven. But online advertisements must first survive scroll-throughs by thousands

How to Partner with YouTube Micro-Influencers

Influencer marketing is one of the hottest trends in the current digital marketing space. Brands spent a whopping combined $603.9 million on YouTube influencer marketing in 2021. As companies –

The Amazon Transparency Program: Is It Right for Your Brand?

Store closures amid the global COVID-19 pandemic forced most shopping to occur online, contributing to a surge in global eCommerce. That trend seems here to stay, as forecasts signal a

Maximize People Also Ask & How-To Keywords on SERPs

Google overwhelmingly dominates the search engine market, maintaining over 92% of the market share as of June 2021. Let’s put that into perspective — an estimated 227 million Google searches

The Top Amazon DSP & Amazon Live Agencies

In 2021, Amazon’s Marketplace saw upwards of 3,718 new sellers every day. This rapid growth makes for an increasingly competitive marketplace where 1P and 3P sellers must stay proactive in

How to Plan an Instagram Contest

From sweepstakes on the back of cereal boxes to radio giveaways, people of all ages and demographics crave the chance to earn free prizes. Few things compare to the excitement

User-Generated Content: A Consumer-Company Relationship Like Never Before

Creating marketing content is no longer strictly available on the corporate side. With camera technology expanding and social networks becoming more popular, everyday consumers have become at-home, nearly professional content

How to Improve Your Company’s LinkedIn Page in 2022

Many people use their New Year’s resolutions to look inward and improve on personal aspects of their lives. But this January, take a step back and examine other parts of

Instagram Stories: 5 Ways to Promote Your Brand

Instagram stories are a free and easy way to relay important details to existing followers and attract new ones. The primary use for Instagram once was viewing feed posts; however,

Snapchat First Commercials: What You Need to Know

Snapchat First Commercials can breathe new life into an existing social media strategy. From millennials to Generation Z, users of all ages turn to Snapchat to express their thoughts through