Tag: Black Hat SEO

5 Ways SEO Has Changed Over the Last Decade

Ask any digital marketing expert and they’ll lament how drastically search engine optimization (SEO) changed over the last 10 years. In its early stages, SEO was as simple as accruing

3 More Common SEO Myths

SEO has changed drastically in the last decade. Google introduced new algorithms that devastated SEO professionals, which caused many to relearn the basic fundamental of SEO. Businesses that utilized black

The ABCs of Marketing

Marketing has evolved quite a bit over the last few years. New terms, trends, and concepts have emerged, which has fundamentally changed the marketing landscape in 2016. The good news

3 Common SEO Myths You Need to Forget

SEO has changed quite a bit over the years, mostly to prevent the use of common Black Hat techniques. Some SEO specialists have become lost within these constant changes; as

The New Value of Links

Marketing has changed dramatically in the past two years – that is according to respondents in the Adobe study Digital Distress: What Keeps Marketers Up at Night? Based on the

SEO is an Ongoing Investment — There Is No “Set It and Forget It”

Your website was built and optimized using SEO best practices and now someone has raised the issue of ongoing SEO. For many businesses, this is a confusing proposition. Why does

How to Build Quality Links

Whether you read industry predictions about the demise of manual link building or follow broader-scale discussions about the displacement of workers due to technology, automation and artificial intelligence clearly impact

What is Ghost Referral Spam in Google Analytics?

If you have looked at your Google Analytics recently and gotten excited about a spike in referral traffic, you might be celebrating too early. Once you investigate deeper, you may

What is Google Penguin 3.0?

In the world of search engine optimization (SEO), there are black hat and white hat techniques that can be used to improving the ranking of your website. White hat techniques

Keyword Density: The Topic that Spawns 1000 Debates

Keyword Density. It’s a phrase you may want to lower your voice to say, as a simple utterance about “keyword density” can spark serious debate amongst web marketing acolytes. Does