Tag: Ad Extensions

How to Avoid Common Google Ad Mistakes

Optimizing a Google Ad for peak performance can feel like shooting at a moving target – just when you lock in the perfect strategy, Google will overhaul the criteria for

Your Guide to Google Ad Extensions

Google AdWords is an intricate, complex system where even the most seasoned, forward-thinking experts can make simple mistakes that can ultimately cost conversions, impressions, and money. Here is a simple

Driving Calls with Paid Search Ads

In 2015, approximately 65% of adults in the U.S. owned smartphones, including over 80% of people between ages 18 through 50. In 2015, Google reported that mobile search queries surpassed

7 Elements in a Successful PPC Ad

Many advertisers still question the effectiveness of incorporating Pay-Per-Click (PPC) into their marketing strategy. While PPC advertising can be costly compared to other advertising media, statistics show businesses earn approximately

Google Adwords Best Practices

Capturing those clicks requires a lot of tweaking, but there are a few simple steps that you can use when you are first creating your Google AdWords campaign that will