When it comes to learning Search Engine Optimization (SEO), do not believe everything you read on the web. Many SEO myths persist that Premiere Creative experts are ready to debunk. Following these misconceptions may hurt your keyword ranking, decrease your conversions, and reduce your profit margins.
Thankfully, you can improve sales and visibility by busting these common SEO myths with Premiere Creative! These myths can mark the difference between a new sale and a lost opportunity, so keep reading to ensure you do not fall victim to them.
SEO is a One-Time Job
After implementing an SEO strategy once, some people foolishly believe they can sit back and enjoy a new wave of attention. Sadly, one-time improvements will not solve your woes permanently. Quality SEO relies on continued efforts, constant adjustments, and repeated research.
The main reason you must monitor SEO performance stems from search engines routinely modifying their algorithms. What Google once believed were “best practices” may no longer apply, and you only want to follow proven methods. Otherwise, your competitors will slowly steal your ranking on SERPs. Thus, you must refresh your content to guarantee your competitors do not overtake you.
You Can Skip Mobile Optimization
Merely optimizing SEO for desktop views alone will not prove sufficient; mobile matter too. Just think about it – do you search the web more on a computer or your iPhone? The frequency of mobile searches overtook desktop views years ago with 61% of organic searches coming from smartphones. Google’s algorithm now prefers content optimized for mobile devices, with its switch to mobile-first indexing.
What does all this mean in terms of your return on investment (ROI)? Potential customers may feel more inclined to browse websites optimized for the mobile experience, so don’t skip this critical step in your overarching SEO strategy.
Anything Less Than the No.1 Position Means Your SEO Failed
Have you ever felt like a failure when you didn’t appear at the top search engine results? Well, you shouldn’t. Search engine results page (SERP) status is not the sole factor contributing to higher ROI. Reaching that top position is not the only way that SEO brings you more clicks and conversions. SERP ranking is just one part of the complex puzzle that is SEO and improving your sales overall.
No.1 listings typically only see traffic 49% of the time. So, obsessing on this hard-to-achieve metric alone might risk leaving you less focused on enhancing your users’ experience, which will ultimately do a better job of improving your lead rates.
All Backlinks Hold Equal Weight
When another website links to your domain, Google views it as a third-party stamp of approval for the quality of your site. A common misconception, though, is that any backlink will improve SEO. If only that were true; unfortunately, backlinks originating from untrustworthy sites will quickly negate your SEO efforts. Red flags for untrustworthy sites include broken English, lacking contact information, and spammy ads.
Earning a backlink from a website lacking any credibility frames your website as a less credible source of information, at least in Google’s eyes. Securing more poor backlinks may lead Google to believe you keep buying your links to unethically improve your SEO. Purchasing backlinks falls under black hat SEO, a set of practices used to improve SEO that violates the search engine’s terms of service. If Google suspects your website keeps implementing these tactics, get ready to experience a big penalty, resulting in lower ranking positions and a decline in site traffic. Thus, make sure you have a stringent criterion for accepting backlinks from other websites.
Keywords Matter More Than Great Content
Keywords are not SEO magic. Weaving multiple keywords into low-quality content will not bring about the results you crave. In fact, keyword stuffing is a negative ranking factor. Google can penalize your site for overusing a targeted keyword.
Users want value, which comes from compelling content packed with informative tips and tricks. Low-quality content will increase your bounce rate, which Google will look upon negatively (possibly lowering your SEO ranking). Alternatively, if users read and engage with your content, it will improve your SEO. When focusing on improving your content, consider breaking up text into smaller, more readable paragraphs, including user-friendly imagery, and adding interactive videos or graphs.
Only Longer Blogs Benefit SEO
Longer articles do not necessarily translate to superior content. When it comes to blog and article length, one size does not fit all. The idea that longer posts will rank higher because of their word count alone is a myth. What matters more is the relevance, depth, and quality of your content, leading to a better user experience.
There’s a chance that users won’t even read a blog that’s too wordy, and that has a length that’s inappropriate for its topic. For example, a blog for a simple drink recipe should not be 1,700 words, whereas a blog about how to potty train a child potentially should be.
Social Media Does Not Affect SEO
Social media is a key instrument that your site should use to promote itself, your products, and your content. Make sure you ignore anyone telling you otherwise!
It is also a terrific way to bring more quality backlinks to your page, by bringing more awareness to your brand and the value it provides on its site. Additionally, you have more control over enhancing your profits. Promoting your brand and its quality content on social media will bring in more users organically.
Improve Your Website’s Search Rank with Premiere Creative!
Baked into this myth debunking, Premiere Creative has incorporated some keys to having good SEO. The next step is to actually implement these techniques and ensure that your site prioritizes the right ranking factors in its design. The essential way to improve user experience is better content, meaning more, high-quality blogs that your brand can promote. This type of content will bring more traffic to your site and boost your sales. Allow the experts at Premiere Creative to elevate your brand content by dialing (973) 346-8100. We are here to help!