Category: Social Media

Why Your Small Business Needs a Social Media Content Calendar

With multiple social media platforms on which to publish and a content manager who may serve other staff roles, your small business may benefit from creating a social media calendar.

Why the New Facebook Ads Manager Matters

Your reports are not missing! With its latest upgrade, Facebook has eliminated the reports link in Ads Manager and turned the entire management feature into a custom ad report. Whether

What are Facebook Instant Articles?

When we check social media during the day, most of us are looking for updates from friends and news about what’s going on in the world. If a story breaks,

The Value of a Facebook Business Page

You might have heard that Facebook’s popularity is decreasing with teens or that business owners are disgruntled about limited reach and the costs associated with advertising to users. There is

Who Are You Reaching on the Most Commonly Used Social Media Platforms?

Keeping up to date on the latest trends in social media audiences can seem overwhelming at times. Let’s take a look at each of the major sites and some of

Best Practices for Businesses on Facebook

Many business owners are unsure or entirely unaware as how to use Facebook to market themselves properly. This means no one cares that they have a presence on Facebook, thus

Using Facebook Deals for Quickly Increasing Engagement on Your Facebook Page

Quality Not Quantity. Can we say it enough? (We don’t think so!) It’s the new “buzzphrase” in web marketing (ironic –really – it shouldn’t be a buzzphrase at all –

HELP! I have too many Google Accounts (and some are duplicates!)

Realizing how important connecting your business to all of the various social media options that Google has (Google+, Google Local, YouTube) is something that many small businesses are finally coming

What Happened to The Beautiful, Branded Tabs on my Facebook Page??

Oh Facebook how you toy with us. Anyone who has a Facebook Business Page to manage has likely been notified (via pop ups on the site) that the streamlined appearance